#Branding | #BeThePhenomenon | #Tatvamasi | Know Thyself

One of the first steps to establishing a strong brand is to build a strong self (that is, for your business). First, establish a strong self.

First, establish a strong self

Then voice that strong self in your own unique way. In fact, you don't need to worry about the later part of voicing out. Because, once you have the business' strong self, automatically you will start voicing it out in a unique way. And that will be the phenomenon, that will be your brand, which others in the industry will look up to. Here is an example of some of the Sobha Realty ads I came across in Dubai Airport.

They are so strikingly different, minimal, and unique. It's so evident. That is their brand. 

So 

  Step 1 -> establish your strong self (for your business, that is)

We call it 'TATVAMASI' in India (pronounced 'Thatthvam asi', read as one single word)

Know Thyself. We call it 'TATVAMASI' in India

Step 2 -> Voice your strong self in your own way

Bravo! Now you are the Phenomenon! You are the Brand!