Here's a seemingly small shop tucked in a corner in this small town in Tirunelveli, a city in South India. Any new passer-by's wouldn't...

Why do we exist in business? Value Addition. Yes, we are in business as long as the customer / market 'feels' we are adding value to...

Once in several decades does such a phenomenon sweep the market. The UPI. From the daily milkman to the luxury international brands shop...

Crazy what just one image could do! No one ever imagined the UPI would take the economy by storm. I remember when I leaned towards using...

What is the real success of a #branding   #strategy  ? And what does this 'Kulasai Dussehra' have to teach us on that? Come, let's check...

"If you make your customer do something ‘extra’ to accomplish what they want, they will sooner or later find a no-frills alternative" -...

For those not familiar with what 'Kulasai Dussehra' means, here's a quick brief ; Those who are familiar with it can skip this paragraph....