#BusinessStrategy This quaint shop and their out-of-the-ordinary approach

Here's a seemingly small shop tucked in a corner in this small town in Tirunelveli, a city in South India. Any new passer-by's wouldn't even care to notice this quaint shop.

No fancy boards, no glittering lights, no dazzling interiors ... nothing, literally nothing about them sparks a feel that they are in business. But stop for a while near the shop and you see they are almost always crowded, especially in the evenings when they serve piping hot mouth-watering halwa! (also in the pic :) )

What makes them tick?

Quality! Yes, quality is the answer. Anything you buy from their shop has no complaints. Every one of their products resonates quality. And that why customers keep coming back to them. For every organisation, quality should be the underlying mantra. And that's what we focus with our software developed at 0Guru too. Keep delivering on quality, and the customers & the market would eventually feel it. We don't focus on quantity. Our main aim is to deliver quality and that has worked for us in the 10+ years with 200+ projects. Thanks to the Universe!

#marketing #marketingstrategy